Tuesday, May 12, 2009

New Results on Google

Search Engine Optimization is constantly in flux as Google is always changing. Normally, webmasters have to optimize with a blindfold on because Google will not tell us what elements get pages ranked higher.

Recently, Google has been showing some new results as part of their beta search experiment. There are several experiments you can be a part of, but you can only do one at a time. One such experiment is "Timeline Results". These results list pages that have dates associated with the topic of their content. Here's the timeline result on 'Thomas Jefferson' (sorry about the fuzziness):

This result was at position ten on page one. Any business can do this. All they would need to do is write a short history of their product or service and let the spiders crawl.

Searchers can also adjust their search result settings with these experiments. Check out the other experiments here http://www.google.com/experimental/. There's experiments with keyboard shortcuts, web accessability, and one for your preferred sites.

As you are looking for SEO strategies keep these experiments in mind. They could be your ticket to page one results. As they say on the Google labs page,"Google is always experimenting with new features aimed at improving the search experience." This implies that at least one of the experiments will become a permanent fixture of the search experience on Google.

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