Yahoo isn't the only one looking to rebrand themselves. MSN.com has turned into Bing.com. Claiming that the nation suffers from search overload, Bing.com is the first ever decision engine. I'm sure you've seen their really annoying commercials, but is it so different from standard search?
From what I've seen there isn't much of a difference at all. The results display the same except for a tab with more info that appears when you mouse over the right side of a listing. I was going to take a screenshot of an example of it for you, but it disappears when I'm using my capture tool.
So the search is the same, but there are some features on Bing.com to help you waste your time.
The video page mimics Hulu.com with all the popular television shows. Below the shows, it displays current music videos.
The Image search displays the images related to the image of the day. Once you enter a keyword and search for an image it works the same as Google.
Shopping on Bing.com is relatively the same except for their Cashback program. When you buy items that have a cashback symbol next to it you can get up to a 20% discount. Bing.com will email you each time you earn cashback. You can retrieve your cashback cash 60 days after your purchases. You must have earned at least five dollars. They may have convinced me to do my online shopping on Bing.com.
Bing.com does have a neat feature on their travel search called Farecast. It forecasts your fare so you can plan the cheapest fare. The drawback is that your summer vacation might be in winter, because that's when the cheapest fare is. Likewise, if you must travel on a certain date for business or a wedding or something like that, the Farecaster is not going to help you.
Visual Search is another fun feature to use although it is nothing new. Don't stray outside the predefined categories or you will get normal search results not visual ones.
One last feature I will talk about before I send you to explore on your own is xRank. XRank shows what the popular search terms for the day are. You can look up past days as well. You can also check the popularity of your search terms (Hint to business owners).
I look forward to leveraging the MSN or Bing.com. I believe, although the search is the same, the new shopping features will bring online success to businesses that use MSN as channel to reach customers. WSI Internet Consultants know just how to get your company started, contact us today.
Thursday, October 22, 2009
Monday, October 12, 2009
Yahoo Begins Its Campaign
In the previous blog we talked about Yahoo revamping their service. I mentioned in late September their new national ad campaign. In case you missed TV for the past few weeks, here's the first ad of the 15 month series. This commercial just introduces the new Yahoo to consumers in vivid color and movement.
http://www.youtube.com/watch?v=ULjCSK0oOlI
As Yahoo starts to re-brand themselves you should be as well. Yahoo is positioned to be the Content Portal for the entire web. Content advertising is nothing new. Your business has done it before in local newspapers, magazines, radio and television. Now that people are shifting in a major way to absorbing content online, don't you think it's time to re-brand your company online?
It used to be that only nationwide brands could market themselves on CNN.com, WallStreetJournal.com, ESPN.com and other online news sources. That has all changed thanks to the partnerships WSI has forged with Yahoo, Google, MSN and other major portals. You can now advertise locally on these nationally known networks.
The average consumer is not aware of this fact. Therefore, your local brand can look like a national brand for a fraction of the cost! The advantage of this perception by your local customers is astounding. You will gain copious amounts of creditability which leads to more sales and faster growth of your business.
We at WSI are excited about the new Yahoo and what it will help us do for you. Your online success will grow by leaps and bounds when you use WSI's proven Internet Marketing strategies. Contact us to find out how to get your business on the fast track today!
http://www.youtube.com/watch?v=ULjCSK0oOlI
As Yahoo starts to re-brand themselves you should be as well. Yahoo is positioned to be the Content Portal for the entire web. Content advertising is nothing new. Your business has done it before in local newspapers, magazines, radio and television. Now that people are shifting in a major way to absorbing content online, don't you think it's time to re-brand your company online?
It used to be that only nationwide brands could market themselves on CNN.com, WallStreetJournal.com, ESPN.com and other online news sources. That has all changed thanks to the partnerships WSI has forged with Yahoo, Google, MSN and other major portals. You can now advertise locally on these nationally known networks.
The average consumer is not aware of this fact. Therefore, your local brand can look like a national brand for a fraction of the cost! The advantage of this perception by your local customers is astounding. You will gain copious amounts of creditability which leads to more sales and faster growth of your business.
We at WSI are excited about the new Yahoo and what it will help us do for you. Your online success will grow by leaps and bounds when you use WSI's proven Internet Marketing strategies. Contact us to find out how to get your business on the fast track today!
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