Thursday, September 24, 2009

The New Yahoo and Online Success

Today an article in the Business section talked about the new Yahoo. In order to close the gap between Yahoo search and Google, Yahoo has been seeking a parnership with Microsoft. Essentially, Microsoft will handle the hardware and software for Yahoo while Yahoo focuses on the "front end" experience.

What is going to be so different about Yahoo's new front end experience? Well over the next 15 months Yahoo is launching a global branding campaign that will highlight the best elements. However, if you are a regular reader of this blog, then you know we can give you some insights into it before the traditional media catches up.

Yahoo is known for its search, email, instant messanging, and other popular applications. What thay are doing is comes from a multidisciplined appraoch to keep surfers and searchers on thier network as long as possible. In other words, they want to increase stickiness.

What they've done is hire a team of social scientists of different fields to work with their computer scientists to improve their search features. So soon you will see the top ten results as would now but with some changes. You will see content networks like CNN, Discovery Channel, etc. displayed on the left side of your search results that have links to content related to your query.

This is huge for online success. Recently, we have been seeing greater ROI on campaigns that do both paid search and display advertising. In the next 15 months Yahoo is going to be promoting content display networks even more heavily. Thus, this proven combination is taking over the world of Internet Marketing.

What can you do to take advantage of this? You need to start advertising now to beat your competition to the top positions. As we know the longer you've been advetising online, the better positioning you earn as a reward for your loyalty with the Search Engines. Also, as this starts to roll out prices are going to be lower for display. But in a short time competition will drive the prices up making it harder to get started.

As the world leader in Online Marketing we at WSI recommend you to not procrastinate on this opportunity. We advise a proactive approach in integrating this strategy into your current marketing efforts so that you get in on the ground floor. Contact us today and let us show you how this is the best time to to take on this great opportunity.

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